A huge 11-ft wide animated neon sign that is poppy, colorful and evocative of classic 24-hour diner neon signs. The neon on the feathers blinks on and off in a sequence giving the effect of the peacock fanning its feathers out and back in.
I also designed ten smaller neon signs that tell people what the diner offers, such as hamburgers, milkshakes, skee ball, and hot dogs. The curved shape of these signs echos the curved shape of the big main sign.
A coffee table book for the St. Louis Walk of Fame, a non-profit that honors famous St. Louisans with brass stars in the sidewalks like the Hollywood Walk of Fame. I wanted to make the design crisp, stylish, historic yet fresh and bright, and high prestige yet accessible.
I wanted the design of these custom graphics and commemorative t-shirt to be soulful and reminiscent of 45 rpm record labels, with hand-drawn, custom fat type.
Mambo Revolution tours to perform salsa dance and teach salsa dance lessons. I wanted this logo to be hot, fiery, and full of nighttime Latin dance flavor. The custom illustration of a couple dancing with the man spinning the woman also looks like the flames of a fire.
I wanted the logo to be gritty, Rock & Roll, hand-drawn, and cool but not trying too hard.
I wanted this logo for a dog training company to be fun, colorful, and graphic to convey that the company is upscale yet welcoming.
This fun logo shows a friendly dog in a play-bow position, inviting us to play. I wanted it to be happy, optimistic, relaxed, and upbeat to reflect the positive attitude of the trainers at Please to Meet You.
The logo is a play on (or subversion of) the old female versions of sports team names. I wanted it to be subversive, ironic, funny, and evoke a retro female style.
