Logo for the Society of Those Operating on Inherited Colorectal Cancer
I made the letter “I” of the acronym into a surgical knife. I wrapped a DNA double helix around it to show that the surgery this group performs is on cancer inherited via genes and DNA. I chose an august, classical serif for the letters to reflect the respect this medical field commands. I wanted to convey a sense of capability, tradition, and strength. The yellow double helix contrasts maximally with the blue letters since yellow and blue are opposite colors on the color wheel.