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Logo for the Society of Those Operating on Inherited Colorectal Cancer

Blue logo featuring acronym STOIC for Society of Those Operating on Inherited Colorectal Cancer. The "I" is a surgical knife with a yellow DNA double helix wrapped around it

I made the letter “I” of the acronym into a surgical knife. I wrapped a DNA double helix around it to show that the surgery this group performs is on cancer inherited via genes and DNA. I chose an august, classical serif for the letters to reflect the respect this medical field commands. I wanted to convey a sense of capability, tradition, and strength. The yellow double helix contrasts maximally with the blue letters since yellow and blue are opposite colors on the color wheel.

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